Portfolio

A selection of creative and strategic work spanning social content, illustration, branding, and digital campaigns. Each project reflects both the visual and the thinking behind it.

Featured Case Study

Theatre Arlington Integrated Marketing Campaign

Marketing Strategy • Research • Branding • Campaign Planning • Creative Direction

Developed as part of my senior Advertising Campaigns course at the University of Texas at Arlington, this 44-page integrated marketing campaign was created for Theatre Arlington's North Texas Giving Day initiative. My team and I conducted market research, audience analysis, campaign strategy, media planning, and creative development to build a comprehensive marketing solution for a real nonprofit client.

Skills Used

Market Research
Audience Analysis
Campaign Strategy
Media Planning
Creative Development
Team Collaboration

Featured Content

Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.

Digital Marketing Projects

A collection of marketing projects demonstrating audience research, campaign planning, content strategy, branding, and creative execution across academic and client work.

Campaign Strategy

Developed strategic marketing foundations through audience research, creative briefs, customer personas, and campaign planning. Each project demonstrates the research and planning process used before launching creative marketing campaigns.

Audience Research

Theatre Arlington Audience Research

Conducted demographic and geographic research to identify high-value donor markets using household income, homeowner percentage, and age demographics to guide campaign targeting.

Market Research - Audience Segmentation - Consumer Insights - Data Analysis

Customer Persona

The Blök Customer Persona

Developed a detailed customer persona based on behavioral, demographic, psychographic, and lifestyle research to better understand the target audience and inform campaign messaging.

Audience Segmentation - Persona Development - Consumer Behavior - Strategic Planning

Creative Briefs

Theatre Arlington Creative Brief

Developed a comprehensive nonprofit campaign brief outlining campaign objectives, audience insights, messaging strategy, deliverables, timeline, and success metrics.

Campaign Strategy - Creative Direction - Brand Messaging - Project Planning

PB2 Creative Brief

Created a marketing brief defining campaign goals, target audience, messaging framework, creative direction, and strategic recommendations for a consumer packaged goods campaign.

Brand Strategy - Creative Brief Development - Marketing Planning - Campaign Objectives

Media Strategy

Planned multi-platform media strategies by selecting the most effective channels, scheduling campaign delivery, and aligning messaging with audience behavior, campaign objectives, and budget considerations.

Theatre Arlington integrated Media Strategy

Developed a multi-channel donor outreach strategy using Facebook, Instagram, and email marketing to maximize awareness, engagement, and donations throughout a six-week integrated campaign.

Media Strategy • Channel Selection • Integrated Marketing • Donor Marketing • Campaign Scheduling

Earth First Integrated Campaign

Developed an integrated awareness campaign utilizing print, social media, radio, television, and public relations to reach diverse audiences through a unified communications strategy.

Integrated Campaigns • Media Planning • Public Relations • Social Strategy

Campaign Strategy

Developed SMART campaign objectives to guide an integrated climate awareness campaign.

Content Planning

Planned and organized campaign content calendars to coordinate messaging, posting schedules, and campaign milestones across multiple marketing channels.

Theatre Arlington Content Calendar

Developed a six-week content calendar coordinating social media, email marketing, donor outreach, and campaign milestones leading up to North Texas Giving Day.

Content Planning • Editorial Calendar • Campaign Scheduling • Social Media Strategy

Blök Content Calendar

Planned weekly content promoting memberships, community engagement, climbing education, and event awareness across social media platforms.

Content Calendar • Community Marketing • Social Media Planning • Engagement Strategy

TikTok & Instagram

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Sketch Time · 20.2K views

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Starbucks Cup Series · 95.8K views

Starbucks Cup on Break · 98.3K views

Original art applied to Starbucks cups, documented and published as a short-form content series. Averaging 70K+ views per post with consistent 6x weekly posting schedule across TikTok and Instagram.

Illustration & Art

Original illustration work spanning character design, zentangle, and mixed media. Each piece is part of an ongoing exploration of identity, emotion, and visual storytelling.

“Mental Struggles”

A symbolic illustration exploring isolation, resilience, and the unseen emotional struggles hidden beneath everyday life.

“It mattered to me”

A symbolic illustration exploring empathy, sacrifice, and the emotional weight of holding onto what others leave behind.

“Ash Hooves”

An imaginative character study blending surrealism and symbolism to explore curiosity, individuality, and unconventional perspectives.

“Two Paths”

A reflective composition examining choice, personal growth, and the balance between inner struggles and outward aspirations.

“Unveil”

Inspired by an unexpected moment of solitude, Unveil explores vulnerability, hidden emotions, and the struggle for self-expression.

“Bad Ego”

An abstract exploration of identity and ego, using distortion and repetition to question perception, pride, and self-awareness.

Starbucks Cup Art Series

A personal series transforming everyday Starbucks cups into hand-illustrated canvases. Each piece explores a different theme through ink and marker, combining storytelling, branding, and illustration to reimagine a familiar object as collectible artwork.